• BEAUTY SPHERE

News, innovations, customer experience … this month, in the Beauty Sphere, ARTHES tells you all about the world of cosmetics and perfume!

PERFUME

Women

« GOD IS A WOMAN », THE NEW CRUELTY-FREE FRAGRANCE OF THE SINGER ARIANA GRANDE

After launching a few perfumes named after her songs, the singer Ariana Grande presents her new eau de parfum “God is A Woman”. It will be available on August 1 exclusively at ULTA Beauty, the largest beauty retailer in the US.

What’s special about the fragrance? It is 100% vegan, cruelty-free and contains 91% natural ingredients. In other words, this perfume perfectly respects the clean beauty trend and the values of the American singer.

OLFACTORY NOTES

The scents have not yet been revealed. But if you follow her collection of 9 fragrances, you can expect floral and gourmand notes.

Regarding the price of the product, all of its fragrances are priced between $45 and $65. So we can imagine that this one will have a similar price.

A VIBRANT NEW FRAGRANCE FOR HERMÈS

Following the success of its two previous eaux de parfum “Twilly d’Hermès”, the French luxury house is expanding its collection with “Twilly Eau Ginger”.

According to Christine Nagel, Creative Director of Hermès Parfums, this fragrance is inspired by today’s young contemporary women, who have a free and creative spirit, just like the brand.

In a few words, she describes her creation as a “laugh-out-loud”.

It is a real concentrate of joie de vivre.

OLFACTORY NOTES

Families : floral, spiced, wooded

The juice was designed in a fantasy and diversionary spirit, based on three raw materials that complement each other perfectly. On the one hand, we have a vibrant and generous peony, a luminous and candied ginger, and a nervous and supple cedar. The result is a youthful and dashing fragrance boosted by the ginger.

Between 30 – 85 ml 

Between 46,40 – 94,40€

IDÔLE AURA, THE NEW LUMINOUS AND ENGAGED EAU DE PARFUM BY LANCÔME

This floral fragrance brings together women who want to live their dreams. It embodies the light of success that this community wants to achieve. These women are all “idôls” who reach their goal together.

A powerful energy is released and a strong commitment follows. Indeed, for each Idôle Aura fragrance purchased throughout the month of July, 2 euros are donated to the association “Write her Future”, a programme run by Lancôme in collaboration with the NGO Care, which fights against women’s illiteracy in the world. In addition, the “Idôle Rôse Power” initiative supports the women of Isparta in Turkey, who take care of the isparta rose, a key ingredient in the perfume. This initiative aims to respect a zero waste harvest, to support the local economy, but also to value the unique know-how of these women.

OLFACTORY NOTES

Family : floral

The salty rose brings mineral freshness, the jasmine illuminates the juice and adds a new floral touch. Musk Vanilla offers sensuality and warmth. The Madascagar Bourbon Vanilla and the Isparta Petal Rose are sourced from a sustainable and solidarity-based supply chain.

Between 25-100 ml 

Between 52 – 115€

MEN

RECONNECTING WITH NATURE WITH KENZO’S INTENSE EAU DE TOILETTE

Quentin Bisch, the perfumer of the Kenzo house, proposes a new eau de toilette that embodies the intensity of bamboo and serenity with marine inspirations.

It is a truly poetic creation, thought out with a lot of details. Indeed, the design of the bottle is like a bamboo cut with a Katana, a samurai sword, on the cap. It is a homage to the origins of the Japanese brand. Beyond the aesthetics, an eco-responsible vision is also considered, because first, the format of the perfume is more generous, and the cap has been designed to save 34% of plastic. Moreover, the alcohol used for the conception of the juice is of natural origin.

OLFACTORY NOTES

Families : wooded and marine

A combination of pink berries and sea breeze for energizing freshness, and fig wood and sandalwood to bring intensity and character to the fragrance.

Between 40-110 ml 

Between 55 – 94€

THE FIRST CONNECTED EAU DE TOILETTE FROM PACO RABANNE

The luxury brand has pushed the limits of creativity and innovation by proposing a connected, responsible and made in France perfume called “Phantom”.

With its intense black and chrome metal packaging that looks like a robot, it’ s clear that this high- tech fragrance is not like any other. Indeed, we are immersed in the storytelling of the fragrance by simply approaching our cell phone to the head of the bottle. This unique product experience is possible thanks to a near field communication (NFC) chip, which is integrated into the perfume.

To make this new fragrance even more desirable, it comes with a 200ml refill, reducing its environmental impact by -63% in plastic and -47% in glass.

Phantom comes to life in the video campaign produced by award-winning director Antoine Bardou, set in a science fiction world. (https://youtu.be/XSSshKtdfBE)

OLFACTORY NOTES

Family : aromatic

This long-lasting fragrance for energy, seduction and self-confidence is made of sustainably sourced raw materials such as organic lavender absolute, Haitian vetiver and Italian lemon. Woody vanilla adds sensuality.

Between 50-150 ml 

Between 71 – 114€

BEAUTY

VALENTINO LAUNCHES ITS FIRST MAKE-UP LINE

The Italian luxury house is expanding its expertise with its Valentino Beauty collection, a “couture” make-up line that invites you to create your own beauty universe.

In early June, the brand revealed its 13 beauty products in shades of pink with a golden logo.

This very fashionable collection was designed by the brand’s artistic director Pierpaolo Piccioli, in association with the makeup artist Raoul Alejandre. Indeed, the removable chain of the Go-Clutch palette, which looks like a mini it-bag, or the lightness of the Very Valentino face foundation, reminding us of the feeling of a haute-couture garment on the skin, make a good reference to the fashion world.

This collection is meant to be inclusive with a wide choice of shades, especially for the foundation, with 40 different shades.

The haute-couture house is already seeing the success of its new launch as its range of 18 “Rosso Valentino” lipsticks, inspired by the brand’s iconic colour, is already a bestseller.

Note that these lipsticks are refillable to increase their desirability.

Moreover, Valentino has not forgotten the customer experience. Indeed, the online fitting is available!

Products ranging from 25-199€

OTRERA, THE BEAUTY BRAND FOR WOMEN WARRIORS BY SANANAS

After 11 years of sharing beauty favourites, makeup tutorials, and other YouTube videos around this universe, the youtuber Sananas is launching her first makeup brand, OTRERA.

Barely unveiled, the brand already has 54k followers on Instagram.

This can be explained by its loyal community of 3.04 million subscribers on YouTube, but also by its powerful storytelling, promoting self-confidence and encouraging today’s young women to use beauty as a means of self-expression.

Indeed, she was inspired by the Amazonian warrior women who cut off one of their breasts in order to better shoot with a bow, and thus passed on their femininity through their strength, their perseverance and through the love they had for themselves. OTRERA would finally be the first Amazon queen. A powerful woman, committed and caring at the same time.

The message she wants to get across? “Be your own inspiration”. Behind this slogan, she wants to gather women around a common goal: to be yourself and to assume it thoroughly by using make-up as a beauty weapon.

The products offered for the moment are limited to eye make-up with a palette of eyeshadows and an eyeshadow base.

The little extra? Tutorials and advice on how to use make-up are available on the website. Moreover, the French brand is vegan.

Prices : between 19€ – 49,90€

KNOW BEAUTY, LA NOUVELLE MARQUE SKINCARE PERSONNALISABLE ET CONSCIOUS

Many celebrities are setting up cosmetic brands and all have their own particularities. Singer Madison Beer and actress Vanessa Hudgens have produced a new skincare brand that suits everyone’s skin.

With the help of dermatologist Karen Kagha, a DNA test is carried out to best suit the needs of each person. The test is based on a cheek swab to determine the quality of collagen, skin elasticity, glycation, UV production, skin sensitivity and more. This full diagnostic is priced at $95. For those who do not wish to take this test, a free questionnaire is of course available, considering the person’s lifestyle, in order to propose a Know Beauty routine.

You can find all kinds of products, not available in France for the moment but accessible via their online site, such as masks, moisturising creams, serums, etc.

A beautiful project that is close to the heart of the two creators, who themselves suffer from skin problems and do not always have suitable products.

In addition, the brand is cruelty-free and environmentally conscious.

Price between 20$ and 30$ per unit

DIGITAL

L’ORÉAL LAUNCHES VIRTUAL FITTING VIA INSTAGRAM SHOPS

At a time when social distancing is still recommended, the beauty leader is taking part in the virtual try trend. Indeed, some of its brands, such as Lancôme, NYX Professional Makeup, Urban Decay and Maybelline New York, benefit from the online make-up fitting feature on Instagram Shops.

This service was set up by the Canadian start-up specialising in augmented reality and artificial intelligence, ModiFace, which L’Oréal has integrated into its group since 2018, as well as by the augmented reality content creation platform, Spark AR Facebook.

However, the technology has its limits. This function is limited to lipsticks for the time being.

The cosmetics group has no plans to stop there and intends to extend virtual fitting to other of its brands and products.

The goal? To accelerate the digital customer experience on Instagram, given that the social network has more than 1.20 billion active users each month.

FIRST NFT FOR GIVENCHY: NEARLY 2,000 DIGITAL ARTWORKS SOLD OUT IN 2 SECONDS

On the 21st of June, the luxury brand Givenchy Beauty launched its first NFT artwork in favour of the LGBTQIA+ communities, for the Pride Month. And this one, named “Pride”, was a huge success as in only 2 seconds, the 1,952 limited edition pieces were sold via the VeVe platform.

To put this into context, an NFT is a digital coin assigned to a digital work.

For the creation of this series of animated portraits in the rainbow colours, the brand worked with the Amar Singh Gallery in London, as well as the artists of Rewind Collective, who are specialised in digital art.

Their commitment to diversity and gender equality earned them a total of €108,000, which was donated to the association MAG Jeunes, to help this community with support and guidance projects.

INNOVATIONS

THE FUTURE BOTTLE PROPOSED BY L’ORÉAL x CARBIOS

L’Oréal and the French bio-chemical company Carbios could revolutionise the world of beauty by offering 100% recycled bottles, planned for 2025.

We know how to recycle plastic, but existing processes do not allow for the full recycling of polyethylene terephthalate (PET) waste. Carbios explains that “only clear plastic can be recycled in a closed loop, with a loss of quality at each cycle, making it difficult to obtain new products from 100% recycled PET”.

Thanks to this new enzymatic recycling technology, all PET-based plastic waste can be recycled endlessly, without loss of quality.

This innovation, which was born from the two collaborators in 2017, should be exploited firstly by the L’Oréal group brand, Biotherm.

The next logical step for L’Oréal would be to respond to its “L’Oréal for the Future” sustainability programme by offering 100% refillable, reusable, recyclable or compostable plastic packaging by 2025, as well as commercialising 100% recycled or bio-based plastic packaging by 2030.

A good step forward for the beauty leader in its CSR approach.

ARTIFICIAL INTELLIGENCE FOR PERFUME CREATION, BY FIRMENICH

In just one year, the world leader in the creation of juices and flavours, Firmenich, has created its online fragrance creation platform for SMEs, called Scentmate.

The concept is very simple. Companies fill in a brief on the site, specifying all their desires and needs, and scents adapted to the request are proposed thanks to artificial intelligence. 48 hours later, samples are sent to them and if the tests are validated, the perfumes can be ready in only 5 days.

“Behind this platform are not only the most renowned perfumers, but also one of the largest databases related to fragrances, consumer information from all over the world and a young and dynamic team entirely dedicated to this mission”, says Alfonso Alvarez-Prieto, Scentmate’s managing director.

This innovation is expected to revolutionise the fragrance industry by offering the best products, while considering current market trends and customer expectations.

EXPERIENTIAL

THE “CHANEL FACTORY”, AN IMMERSION IN THE WORLD OF CHANEL N°5

Created in 1921 by the perfumer Ernest Beaux, Chanel‘s emblematic fragrance celebrates its 100th anniversary this year. For the occasion, the luxury house has proposed an exclusive collection of daily products transformed into real luxury products signed Chanel n°5. This is in line with the brand’s codes: transforming a functional object into a luxurious one.

The immersive tour, which took place from June 29 to July 5 in Paris, London, Mexico, China, Japan and South Korea, was conceived as an “attraction park” signed Chanel n°5, in the form of pop-up stores.

In fact, the public was immersed in body oils in cruets, bath pebbles in tea boxes and 17 other exclusive objects, which passed on conveyor belts, handled by the company’s experts, to feel as if they were on the production site. We follow the path of the products through the different stages of production. The experience ends with the Chanel Factory shop.

A little extra? The immersive experience has been made available digitally so that more people can enjoy it.

LA SAMARITAINE OPENS THE LARGEST BEAUTY SPACE IN EUROPE

For beauty lovers, this is the place to be!

After 16 years of work, the department stores in the 1st arrondissement of Paris finally reopened its doors on June 23. And LVMH, which now owns the place, has not done things by half. This emblematic Parisian building from 1870 holds a 3400 m2 beauty and well-being area, making it the largest in Europe.

There are major luxury brands such as Dior, Chanel, Gucci, but also more responsible brands such as Aesop, The Ordinary, Le Labo and 37 other committed brands, gathered in the “Pure Beauty” space.

The beauty experience has been thought through in detail. On the one hand, you can test products or follow a masterclass at the “make-up bar“, on the other hand, you can learn about the know-how of high perfumery at the “Maison du parfum”, or be pampered at the “Beauty Studio”, where hand, foot and hair cares are offered.

To take the customer experience even further, it is possible to treat yourself to a moment of relaxation in the “Cinq Mondes” spa.

Above all, La Samaritaine wishes to highlight natural beauty but also to show the world of beauty with an innovative and committed eye.